NEWAGE NEWSROOM

New Orleans Pelicans and NewAge Products join forces to enhance local community space

Toronto, Ontario, Canada — April 7, 2025

The New Orleans Pelicans, in partnership with NewAge Products, will be unveiling a newly renovated community space featuring outdoor kitchen cabinetry and appliances in late spring. This project will transform an existing community garden and gathering area, providing a cookout space for local residents to come together and build connections.

This initiative reflects the ongoing commitment of NewAge Products and the Pelicans to supporting local communities. The site, once home to a house destroyed by Hurricane Katrina, has been transformed into a vibrant garden and gathering space through the efforts of the current landowner and Rebuilding Together New Orleans. With NewAge Products’ donation of outdoor kitchen cabinetry and appliances, the space will now feature a cookout area, further strengthening neighborhood connections. In addition, NewAge will also provide much needed indoor storage cabinetry and worktop setup for the property.

NewAge Products is proud to be a part of this project, knowing their contribution will help create lasting positive memories for the community. Their outdoor kitchens, in particular, are designed to foster great experiences centered around hosting, family, and friends.

“At the Pelicans, we are deeply committed to creating spaces that bring people together and strengthen the fabric of our community,” said Gayle Benson, Governor of the New Orleans Pelicans. “This partnership with NewAge Products is a perfect example of how we can work alongside our partners to help revitalize neighborhoods and provide local families with a place to connect, celebrate, and make memories.”

“NewAge Products is proud to participate in this important community project. Our partnership with the Pelicans is about more than a jersey patch; it’s also about making a positive impact in the region. This is the first of several initiatives alongside the Pelicans in New Orleans that we hope will bring people together,” said Parag Shah, President of NewAge Products.

This partnership also underscores the Pelicans’ dedication to enriching New Orleans, providing spaces where families and friends can gather, make memories, and build stronger connections. The collaboration with NewAge Products highlights the power of community-driven efforts in rebuilding and revitalizing New Orleans.

NEWAGE NEWSROOM

NewAge Products Announces Partnership with LEGACY MOTOR CLUB

Premium garage storage brand becomes official supplier for renowned auto racing organization

Toronto, Ontario, Canada — March 3, 2025

NewAge Products, a leading brand in home improvement and storage solutions, including garage cabinetry, outdoor kitchen cabinetry and cooking appliances, and premium outdoor furniture, is proud to announce its partnership as an Official Supplier of LEGACY MOTOR CLUB, one of NASCAR's most legendary teams, for the 2025 season.

This dynamic collaboration brings together two brands that share a passion for precision, innovation and high performance. LEGACY MOTOR CLUB is a premier auto racing organization co-owned by seven-time NASCAR Cup Series champion and 2024 NASCAR Hall of Fame inductee Jimmie Johnson, who is dedicated to pushing the boundaries of motorsport and setting new standards of excellence. Competing under the Toyota Gazoo Racing banner in the NASCAR Cup Series, LEGACY MOTOR CLUB fields the No. 43 Toyota Camry XSE driven by Erik Jones, the No. 42 Toyota Camry XSE piloted by John Hunter Nemechek and the No. 84 Toyota Camry XSE for select races featuring Jimmie Johnson himself. With NASCAR legend Richard Petty, "The King," serving as CLUB Ambassador, LEGACY MOTOR CLUB honors its storied past while embracing a bold vision for the future of motorsports.

"We are excited to partner with NewAge Products this season as we strive to create unique experiences for our partners and guests," said Jimmie Johnson, LEGACY MOTOR CLUB co-owner. "The premium quality of NewAge Products garage solutions will help take our footprint to the next level."

"We are thrilled to partner with LEGACY MOTOR CLUB, an organization that embodies the same drive for excellence that defines NewAge Products," said Parag Shah, President of NewAge Products. "At NewAge, we take pride in engineering high-quality solutions that transform spaces, and we're excited to bring that same level of innovation to one of the most competitive teams in motorsports."

This collaboration underscores NewAge Products' commitment to providing cutting-edge solutions for professionals who demand the best in organization, durability and functionality. Whether in high-performance racing or everyday home improvement, NewAge Products continues to redefine the way to optimize spaces.

NEWAGE NEWSROOM

NewAge Products Featured on BNN Bloomberg

January 23, 2025

Our President Parag Shah was in the BNN Bloomberg studio on January 23rd to discuss the growth of NewAge Products, and how the company’s partnership with the New Orleans Pelicans came to be.

This interview came following a recent BNN Bloomberg profile on how NewAge Products has partnered with the Pelicans.

NEWAGE NEWSROOM

New Orleans Pelicans forge exclusive jersey patch and community partnership with NewAge Products

September 30, 2024

The New Orleans Pelicans are thrilled to announce a new partnership with Canadian based NewAge Products Inc., a leading manufacturer and designer of premium garage storage, cabinetry and flooring solutions, as well as outdoor kitchen cabinetry, grills and furniture. NewAge will serve as the official jersey emblem partner of the New Orleans Pelicans. This collaboration underscores NewAge's commitment to the region and to supporting the growth of the Pelicans both on and off the court.

Founded in Toronto, Ontario, Canada, NewAge Products Inc. has been dedicated to engineering high- quality solutions that enhance living spaces since 2008. These commercial-grade garage and outdoor products will now be prominently featured at the Smoothie King Center, offering fans a hands-on experience with these premium product lines, and an opportunity to discover how NewAge can transform their own homes.

"We are thrilled to partner with the New Orleans Pelicans and immerse ourselves in the vibrant New Orleans community," said Parag Shah, President and Co-Founder of NewAge Products Inc. "We are excited to not only showcase our products in the region but also to engage with the community through various initiatives and giveaways throughout the partnership. Given the Gulf South region's rich culinary heritage, it's a perfect fit for NewAge to highlight our outdoor kitchen solutions, and to bring them to the heart of local gatherings."

"We are excited to welcome NewAge Products Inc. as a new partner," said New Orleans Pelicans Governor, Gayle Benson. "Their commitment to community engagement aligns perfectly with our own values. We look forward to collaborating on initiatives that will make a meaningful impact, from local youth programs to community improvement projects. This partnership will help us continue to grow and connect with the New Orleans community in new and impactful ways."

The partnership will feature a series of community activations designed to create positive change and enhance the local landscape. These include supporting local youth and high school sports programs, organizing community refurbishment efforts, and contributing to educational initiatives. NewAge's involvement aims to foster a stronger connection with the community and drive meaningful impact throughout the region.

The collaboration emphasizes not only the global growth of basketball but also the impressive trajectory of the Pelicans as an organization. NewAge is enthusiastic about contributing to the team's success and engaging with Pelicans fans and the broader New Orleans community throughout this long-term partnership.

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USA Hockey Announces Partnership with NewAge Products

September 18, 2024

USA Hockey announced today a multi-year partnership with NewAge Products, a leading brand in home improvement and storage solutions focused on designing premium solutions that transform and organize living spaces.

The partnership will center around a consumer promotion that will include one lucky member of USA Hockey receiving a suite of NewAge Products to complete a home renovation during each year of the agreement.

"We're appreciative of the support of NewAge Products," said Pat Kelleher, executive director of USA Hockey. "Their passion for innovation nicely aligns with our mindset at USA Hockey."

"We're incredibly excited to partner with USA Hockey and to help its families and fans get the most out of their living spaces," said Parag Shah, president and co-founder of NewAge Products. "At NewAge, delivering high-quality home solutions is our everyday mission. We look forward to bringing our expertise and premium products directly to the USA Hockey community."

As part of the partnership, NewAge Products will be featured through USA Hockey social channels, in USA Hockey Magazine and through USAHockey.com.

ABOUT USA HOCKEY

USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders; fosters Olympic and Paralympic dreams; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com.

NEWAGE NEWSROOM

NewAge Products collaborates with DIY Influencer Lindsay Dean

March 11th, 2024

Lindsay Dean, a popular Do-It-Yourself Instagram Influencer with over 1.3 million followers, recently collaborated with NewAge Products on creating her new outdoor kitchen. Based in California, Lindsay chose NewAge cabinetry and a grilling appliance to complete her vision for an outdoor cooking space.

She started with a Virtual Design Consultation, selected her products, shared her measurements, and then the journey began. What makes Lindsay’s creations so special is that she puts her own spin on them.

The result was a spectacular setup and visual. Her Instagram reel has over 1 million views! See for yourself.

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Habitat for Humanity Acknowledges NewAge Products for $1 million in Product Donations

December 4th, 2023

Habitat for Humanity, the leading global nonprofit housing organization working in local communities, announced that NewAge Products has surpassed $1 million dollars in donated product over the lifetime of the now seven-year relationship in the United States and Canada. NewAge has diverted more than 720,000 pounds of product from landfills with this donation commitment.

“NewAge Products is proud to continue to support the incredible work of Habitat for Humanity throughout North America. Giving back is a core value at NewAge, and it’s gratifying to know that our products for the home play a small role in helping to change the lives of Habitat recipients,” said Frank Spano, Co-Founder and Chief Operating Officer at NewAge Products Inc.

"As we mark this significant milestone, we’re tremendously grateful to NewAge Products for their generosity and thrilled to be renewing our partnership. Contributions from NewAge Products supports the creation of more housing for families in need of a safe and affordable place to call home,” said Julia Deans, president, and CEO Habitat for Humanity Canada.

Click here to read the full press release.

NEWAGE NEWSROOM

Shaq LOVES His NewAge Products Garage Setup

August 29th, 2023

Earlier this year, we gifted NBA hall-of-famer and pop culture icon Shaquille O’Neal with his own Pro Series garage storage system. It was a collaborative process with Shaq’s team, our virtual design consultation team, and our expert installers.

On August 28th, Shaq showed his enthusiasm for the custom garage setup, proclaiming that “the quality is top choice”. He even went so far as to say that he’ll be purchasing additional NewAge garage cabinets and organization options for another home.

Shaquille and his team originally came across NewAge Products while filming an episode of Secret Celebrity Renovation for CBS. The episode featuring Shaq centered around a home makeover for his Uncle Roy, which included NewAge Products for Roy’s workshop.

NEWAGE NEWSROOM

NewAge Products Makes Waves in the Spring

July 18th, 2023

If you’re an avid reader of all things home related, you may have noticed NewAge Products highlighted or recommended in some of the most respected media outlets. Indeed, spring 2023 has been a coming out party for our great products. Here is just a sample of what they’re saying:

• Bob Vila, March 27: “The best deals to shop… NewAge Products Stainless Steel 3-Burner Liquid Propane Infrared Gas Grill.”
• Medium, April 9: “NewAge Products currently disrupting the outdated method of large item purchasing by creating a streamlined online process, making it faster and easier for homeowners to improve their space.”
• The Drive, April 15: “NewAge Products’ range of cabinets, shelves, wall mounts, and overhead storage racks are a good place to turn.”
• Family Handyman, May 23: “If you’re looking for high-quality garage cabinets you’ll likely have for the rest of your life, you can’t beat the ones from NewAge.”
• New York Post, May 24: “If you’re a top-of-the-line grillmaster, you’re going to need a top-of-the-line grill, like this NewAge Products 3-Burner Gas Grill with Integrated Smoker Box.”
• Oregonian, May 24: “This 3-burner gas grill has 61,500 BTUs of power, making it a very powerful grill for hosting parties and cooking for groups.”
• Good Housekeeping, May 25: “The best Memorial Day grill sales… NewAge Products Stainless Steel 3-Burner Infrared Gas Grill.”
• The Pioneer Woman, May 25: “The best Memorial Day grill sales… NewAge Products Stainless Steel 3-Burner Infrared Gas Grill.”

NEWAGE NEWSROOM

The NewAge Products Experience Center Opens to Fanfare, Rave Reviews

TORONTO, May 18, 2023

This spring, NewAge Products officially launched a first-of-its-kind Experience Center in Toronto, Canada, a 20,000 sq. ft. showroom open to the general public. The breathtaking space also serves as a global headquarters for our virtual services, including Live Product Demos, and more. An exclusive event was held for local and national media and dignitaries, trade and builder professionals, and other invited partners. Representatives from all three levels of government were on hand, as well various invited media, enjoying the space and marveling at some of our incredible premium products.

NewAge Products Co-Founders Parag Shah and Frank Spano delivered opening remarks and were happy to welcome the crowd to their new premises. NewAge was also presented with a certificate of appreciation of support by Habitat for Humanity Canada, a relationship that’s now in its sixth year.

Next up a few days later was a consumer grand opening, as NewAge Products unveiled $10,000 in prizes to be drawn. In-person visitors were able to put their name into the draw for one of 3 beautiful outdoor furniture sets. The excitement built and delivered, as the grand opening was a crowded success!

While the Experience Center was a hit locally, it will remain the live look-in for online shoppers everywhere to speak with our agents and truly see and understand exactly how our products can improve their home – and life.

NEWAGE NEWSROOM

NewAge Products Launches Return-Proof Virtual Demos and Design Consultations, Taking the Guesswork Out of Home Renovations

The Free Online Services Help Consumers Bring Their Home Vision to Life

TORONTO, March 8, 2023

NewAge Products Inc., manufacturers of premium indoor and outdoor storage, appliance, furniture and accessory solutions for the home, is now offering a first-of-its-kind home renovation virtual shopping experience. Through Live Product Demos, consumers can connect face-to-face with a Product Expert to get a first-hand look at all that NewAge has to offer, and make confident purchase decisions for their home renovation projects.

The free virtual support offers everything from live product demos, to sales consultations and measurement services, with dedicated experts straight from the Experience Center, NewAge’s new Toronto-based retail showroom. Virtual services offered through NewAge include:

• Live Product Demos: One of the NewAge Product Experts can walk consumers through the products of their choice live from the Experience Center floor - allowing them to get a detailed look at the products in real time, from the comfort of their own home.
• Sales Consultations: Consumers can discuss their individual needs, get accurate quotes and purchasing assistance based on their budget and space.
• Design Assistance: With a bit of information on consumers’ home renovation projects, NewAge’s Design Experts can create full 3D renders of a space, so consumers can visualize how their new space will look before purchasing.
• Measurement Support: Experts will virtually guide consumers on how to accurately take measurements, to ensure a perfect fit every time.

Consumers can request any of the above services easily by visiting NewAgeProducts.com , making it simpler than ever to start and complete a home renovation project without hiring an outside contractor or interior designer.

“At NewAge, we know the importance of creating a home that serves your needs both from an aesthetic and a functional perspective. We also know better than anyone how difficult a traditional home renovation project can be - from financial stressors of working with third parties, to the stress of making important decisions that will be a part of your home for years to come – that’s why we pride ourselves on offering modular, ready-to-install home storage and organization products,” says Parag Shah, NewAge Products President and Co-Founder.

He adds, “Now, with the launch of our innovative virtual services, our goal is to make the process even easier. By offering shoppers a personalized, one-on-one experience catering to their specific needs and questions, we’re committed to helping them gain confidence in these important purchase decisions and to helping them create the home of their dreams in a new, turnkey way.”

It’s clear these virtual services instill purchase certainty for consumers. Since rolling out this offering, NewAge has seen both an increase in product sell-through and a decrease in product returns. With the official launch of this offering, the hope is that home consumers can experience a more streamlined home renovation process with the help of NewAge.

Shoppers can experience Live Product Demos and more online by booking at NewAgeProducts.com. For consultations booked before March 15, 2023, NewAge is offering $250 in free accessories on all orders over $2,000 - just in time for spring cleaning and prepping the home for summer entertaining.

About NewAge Products Inc.

Since 2008, NewAge Products has engineered best-in-class solutions to organize and beautify living spaces. Our high-quality products are designed with functionality, precision, and elegance in mind. NewAge Products is a trusted consumer brand and valued trade partner in the home improvement and DIY space. Known for offering unique garage, home and outdoor products, and excellent customer service, our talented team of problem solvers are passionate about helping customers live their best life. With award-winning leadership and designers, and with over 75 patents held, NewAge Products is re-imagining the home inside and out, and with our virtual services, the overall customer shopping experience.

NEWAGE NEWSROOM

NewAge Products celebrates five years of supporting Habitat for Humanity with 2023 pledge

TORONTO (December 13, 2022)

NewAge Products Inc., manufacturers of premium indoor and outdoor storage, appliance, furniture and accessory solutions for the home, is pleased to commemorate five years of supporting Habitat for Humanity with a renewed pledge for 2023. As part of the renewal, NewAge Products will donate at least $100,000 of its best-in-class products to Habitat affiliates in the United States and Canada. In addition, NewAge Products personnel will volunteer for Habitat events during the coming year.

"It's an absolute pleasure to work with Habitat for Humanity. The important work that they do in communities across the U.S. and Canada is inspiring and uplifting, and we're excited to do more with this great organization in 2023. In this season of giving, we're calling on corporations to join us in supporting their efforts," Parag Shah, NewAge Products President and Co-Founder.

"We are thrilled to have the support of NewAge Products for a sixth year," said Julie Laird Davis, Vice President of Corporate and Cause Marketing Partnerships at Habitat for Humanity International. "NewAge Products has been an important contributor to many Habitat projects, and we look forward to seeing the great impact our partnership will have in communities across the United States and in Canada in 2023."

About NewAge Products Inc.

Since 2008, NewAge Products has been engineering best-in-class solutions to organize and beautify living spaces. Our high-quality products are designed with functionality, precision and elegance in mind. NewAge Products is a trusted consumer brand and valued trade partner in the home improvement and DIY space. Known for offering unique garage, home and outdoor products, and excellent customer service, our talented team of problem solvers are passionate about helping customers live their best life. With award-winning leadership and designers, and with over 75 patents held, NewAge Products is re-imagining the home inside and out, and the overall customer shopping experience.