Department: Demand Planning & Allocation
Experience: 5 - 10 Years
Published On: 2024-03-15
ApplyManager - Consumer Insights will be responsible for supporting the Acting Senior Manager – Consumer Insights, in the development and execution of the consumer insights & analytics strategy for the organization. The manager will partner with multiple stakeholders, including product development, sales, digital marketing, and marketing teams, to drive actionable insights that elevate business performance. Key responsibilities include:
The ideal candidate will have a bachelor's degree in marketing, business, statistics, or a related field and a minimum of 5 years of experience in quantitative market research, either in a
research agency or on the client side, with specific expertise in brand health tracking and other primary research methodologies such as usage and attitude studies, price/concept/product testing. Strong analytical skills, excellent
communication and interpersonal skills, and the ability to maintain execution of tasks in project focused times and experience with analysis of large data sets are also required. Expertise in using survey platforms (e.g., Qualtrics,
Momentive, etc.) is preferred.